Kuala Lumpur, April 29, 2019 – The first Asian edition
of World Football Summit, the international congress of the football industry,
in Kuala Lumpur received a roaring reception from over 2,000 football industry professionals
from around the world. Themed ‘Where Asian Football Industry Meets”, the
two-day summit successfully kick-started with important discussion topics and
business opportunities as part of its mission to elevate the football landscape
of Asia.
Speaking at the summit, Mohan
Rajaratnam, CEO of World Football Summit Asia shared, “I am proud to say
that World Football Summit Asia has solidified its mark as the leading platform
to gather the Asian football industry and making Kuala Lumpur the capital of the
football business for these two days. I must convey my deepest gratitude and
appreciation to all of our partners, participating speakers and attending
delegates from Malaysia and the rest of the world. We are confident that all
attendees will achieve what they came here for, gaining greater insight to the
industry and making connections, ultimately strengthening the development of
Asian football.”
Jan Alessie,
Director of World Football Summit added that: “We are extremely gratified that the
first edition of World Football Summit Asia has been a great success. At the
moment, the summit is being filled with prospects of huge potential business
opportunities and economic growth for Asia. It is important that we organise
and attend such events where brands from Europe can meet and connect with
brands from Asia. Today, a bridge has been created between these two giant
markets and we need to keep the momentum going.”
Throughout the inspiring dialogues, speakers and delegates addressed the
recognition of the growing importance and potential of the Asian football
industry in terms of eSports, fan engagement, audio-visual rights, women’s
football, antipiracy efforts, technology innovation, and many others. Connecting
and mobilising businesses across industries, sectors and national borders
through the summit are resulted in concrete action points in elevating the industry.
“We are seeing an overwhelming positive response to the inaugural Asian
leg of the summit. Here, everyone is seeing the growing importance of the Asian
market from a geostrategic point of view and for economic development in the
football industry. As the host country, we hope to see Malaysia become a
strategic market to penetrate and act as a meeting hub for other Asian
counterparts to gather and implement the best of practices. This is in line
with our vision of ensuring that more Asian teams succeed on the world stage
and to make football the number one sport in the continent.” - Dato’ Windsor John, General Secretary of
the AFC.
“As one of the fastest growing nations in the world, Asia will continue
to remain an illustrious hub for business opportunities, especially for European
businesses to expand globally. From today, we can see that more and more Asian
businesses are also in the position of exploring new markets which makes a
summit like this an ideal platform to collaborate with like-minded people. As
LaLiga aspires to double our viewership in Asia by 2020, working with the World
Football Summit Asia as their global partner gives us the opportunity to help
capitalize on the potential untapped market in Asia” - Oscar Mayo, International Director of LaLiga.
The summit gathered international
attendees from over 60 different countries, where 70% of them were senior
executives, over 70 football clubs and 22 exhibitors. There was an impressive
line-up of the most recognizable and influential names in the football world
including Dato’ Windsor John, General Secretary of the
AFC; Oscar Mayo, International Director at LaLiga, Luis Vicente, Chief
Digital Transformation & Innovation Officer at FIFA, Michael Higham, Head
of Partnerships at Sevilla FC, Pere Guardiola, Founder & CEO at Media Base
Sports, Robert Klein, CEO at Bundesliga International GMBH, Jun Zhao, CEO at
China Sports Media, Sebastien Wasels, Managing Director Asia Pacific at PSG,
Jordi Camps, Managing Director, APAC HQ at FC Barcelona, Ash Hashim, Executive
Director at Futbolita.
To find out more about the
speakers and event details, please visit the summit’s website: https://asia.worldfootballsummit.com.
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