(From L-R) Gary Yeoh, Director of Merchants and Partnership of Boost, Mohd Khairil Abdullah, CEO of Boost Gan Leong Hin, CEO of Prudential Assurance Malaysia Berhad (PAMB), Ahmir ud Deen, COO of Prudential BSN Takaful Berhad (PruBSN), Eric Wong, Chief Customer and Marketing Officer PAMB
Kuala
Lumpur, 25 November 2019 – Prudential Assurance Malaysia Bhd
(PAMB) and Prudential BSN Takaful Bhd (PruBSN) customers have much to be
excited about. Boost, the homegrown and leading lifestyle e-wallet, alongside
one of Malaysia’s top insurance and takaful companies, announced a partnership
to digitize insurance payments in Malaysia using e-wallets.Through Prudential’s
corporate website, customers can opt to use Boost as a payment method when
making premium payments anytime, anywhere, in a secure and hassle-free manner.
Meanwhile, Prudential agents are also able to make payments on behalf of
customers via their dedicated portal.“This partnership
allows us to expand our offerings via the Boost app and continue adding value
to consumers lifestyle needs and daily transactions,” said Gary Yeoh, Boost’s
Director of Merchants and Partnerships.
Gan Leong Hin, Chief
Executive Officer of PAMB said, “This partnership with Boost will be a step
forward in our digital transformation roadmap as an innovative and customer
centric insurer. This development provides our rapidly growing digital-savvy
customers an efficient and secure digital payment solution when it comes to
their insurance premiums and takaful contributions payments”. from now until 31
January 2020, Prudential customers who make premium payments using Boost on the
Prudential website for the first time will be rewarded with up to 20% cashback.
Existing customers who have previously made payments using Boost will receive
10% cashback. The cashback rewarded is capped at RM100 per user per month. To date, Boost has
achieved a number of significant milestones, from enabling over 4.8 million
users to pay for parking, utility bills, order food delivery and seek roadside
assistance services, to providing micro-financing and micro-insurance solutions
to merchants and even powering 24 cashless campuses across the country. The
e-wallet also boasts the widest nationwide coverage of over 125,000 merchants.
About Boost
Boost
is a homegrown lifestyle e-wallet that aims to revolutionise the way consumers
transact daily. Combining lifestyle needs and cutting-edge digital technology,
Boost strives to make transactions easier, faster, more secure & overall a
more rewarding experience for consumers. Boost
officially launched in January 2017 as a platform that digitised one of the
telco’s core services - the way prepaid users top up their mobile credit. Boost
allows users to pay via their mobile phone at participating locations without
the hassle of using physical cash or cards. Over 4.8 million Boost users can
now pay at over 125,000 merchant touchpoints nationwide.
Key
features include:
●
User rewards through BoostUP
●
Savings for online shopping through
CashUp
●
Pay at UnionPay QR merchants in Malaysia
●
Paying utility bills with partners such
as Telekom Malaysia, Astro and Syabas
●
Paying for on-street and gated parking
●
Order roadside assistance and car
maintenance services
● Booking and buying public transport
rides on KLIA Ekspress, KTM intercity, EzCab, CatchThatBus and Firefly
●
Buying and gifting digital vouchers for
online merchants, F&B outlets, entertainment, health & beauty
●
Splitting bills through unique feature “Go
Dutch”
●
Buying prepaid top up
●
Free money transfers
●
Food Delivery through DeliverEat,
dahmakan and eatigo
Android users can download Boost from
the Play Store while iOS users can download from the App Store.
About Prudential
Assurance Malaysia Berhad
Prudential
Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For its
2019 half year ended 30 June 2019, it achieved RM712 million in new business
sales. New business sales include both life insurance sales and takaful
contributions. Takaful products distributed by PAMB’s wealth planners and
agents are underwritten by Prudential BSN Takaful Berhad.As a
leading and innovative insurer, PAMB serves the savings, protection and
investment needs of Malaysians by offering a full range of financial solutions
through its branches and bancassurance distribution partners network
nationwide. With more than 1,700 employees, PAMB is committed to helping people
achieve their ambitions for a brighter and financially secure future.PAMB is an indirect wholly owned subsidiary of
UK-based Prudential plc. Prudential plc is an
Asia-led portfolio of businesses focused on structural growth markets. The
business helps individuals to de-risk their lives and deal with their biggest
financial concerns through life and health insurance, and retirement and asset
management solutions. Prudential plc has 20 million customers and is listed on
stock exchanges in London, Hong Kong, Singapore and New York. Prudential plc is not
affiliated in any manner with Prudential Financial, Inc., a company whose
principal place of business is in the United States of America or with the
Prudential Assurance Company, a subsidiary of M&G plc, a company
incorporated in the United Kingdom.
About Prudential BSN
Takaful Berhad
Established in 2006
through the licence awarded by the Central Bank of Malaysia, Prudential BSN
Takaful Berhad (PruBSN) is a joint venture between the UK-based Prudential plc
and Bank Simpanan Nasional, two financially strong companies in their respective
fields of expertise. Premised on the concept
of taawun (co-operation and mutual assistance), PruBSN provides a range of
shariah-compliant family takaful protection solutions. Today, PruBSN has over
16,000 takaful consultants who serves the evolving health and protection needs
of more than 870,000 Malaysians and their families by listening, understanding
and most importantly, delivering.
