OPPO Reno Series Takes Smartphone Photography to the Next Level with the 10x Hybrid Zoom.

(L-R) Chan Peng Li, Maxis Head of Marketing, Sharon Chin, Head of Device Program and Vendor Management for Digi, Nikki Chen, Brand Director of OPPO Malaysia, Owen Yap 10x Zoom explorer, William Fang, CEO of OPPO, Neelofa OPPO Reno Series Ambassador, Garry Gong, OPPO Sales Director, Ellyna Eng, Head of Device and Retail Marketing at U Mobile, Ken Ng, Product Manager of OPPO Malaysia

(L-R) Chan Peng Li, Maxis Head of Marketing, Sharon Chin, Head of Device Program and Vendor Management for Digi, William Fang, CEO of OPPO, Garry Gong, OPPO Sales Director, Ellyna Eng, Head of Device and Retail Marketing at U Mobile 

May 27, 2019 Kuala Lumpur - OPPO launched its revolutionary Reno 10x Zoom in Malaysia today introducing a new age in smartphone photography. Similar to the phones in the Reno series, the Reno 10x Zoom packs cutting-edge technology and exceptional photography into a unique, aesthetic design.

Boasting a brand-new product concept, design philosophy and communication model, the OPPO Reno 10x Zoom is created for youthful pioneers who are dream chasers and are not afraid to express themselves and create new trends.

“The OPPO Reno 10x Zoom is created for consumers who have a different perspective. OPPO gives Reno the meaning of taking the user’s vision and imagination of the smartphone even further, and its 10x Hybrid Zoom represents Reno's creativity in imaging technology,” said Nikki Chen, Brand Director of OPPO Malaysia. “OPPO wants Reno to unleash the user’s full creative potential. Reno targets creative young trendsetters and tastemakers with a passion for self-expression and limitless imagination. Reno offers a greater space for visual interaction, photography, entertainment and social experience, giving full play to everyone’s creativity.”

With features like low light photography, artistic portraits, enhanced music and sound quality, fast charging and a top-level optimization system, the OPPO Reno 10x Zoom allows consumers to capture their artistic vision and bring it to realization with ease.

An innovative hidden camera complemented by elegant symmetry

The Reno series utilizes OPPO’s design language based on the concept of creative concealment, providing users with a brand-new and seamless form. The Reno series features a full panoramic screen, with Reno 10x Zoom boasting a massive 6.6-inch OLED display. The chin of the Reno series measures a mere 3.5mm, resulting in an impressive screen ratio of up to 93.1%. The Reno series also comes equipped with sixth-generation Corning® Gorilla glass, further enhancing display durability.

        OPPO Reno series ambassador Neelofa, poses with the OPPO Reno 10x zoom at the official media launch 

                                              Models posing with the OPPO Reno 10x Zoom

To realize a seamless back with zero protrusions, OPPO placed the rear camera completely under the glass chassis, with curved 3D glass panels providing a comfortable grip. The Reno series comes in two colours, Ocean Green and Jet Black, featuring a matted texture beneath the back-glass panel. The entire Reno series lineup innovatively conceals the front-facing camera, soft light and back flash within a Pivot-Rising Structure that rises on demand. The structure only requires 0.8 seconds to fully rise or lower, moving both smoothly and silently. The Reno series also comes equipped with a light-sensitive, under-the-screen fingerprint sensor (Hidden Fingerprint Unlock 2.0). The sensor’s all-new lighting system and algorithm improve the fingerprint-unlocking success rate by 20-30%.

Brilliant photography with 10X Zoom

The OPPO Reno 10x Zoom goes above and beyond in photography, equipped with a full-focal length tri-lens rear camera, including a 48MP primary lens, a 13MP telephoto lens, and an 8MP wide angle lens. The cameras work jointly to realize a full-focal-length of 16mm-160mm, thus achieving the 10x hybrid zoom and 60x Digital Zoom. The primary 48MP camera employs optical image stabilization (OIS) and a closed-loop focusing motor to capture all life’s special moments clearly and in real time without missing a beat.

To incorporate a telephoto lens while maintaining a thin phone body, the OPPO Reno 10x Zoom employs three major innovations: horizontal alignment of its periscope telephoto lens, reduction of its lens thickness via D-Cut technology, and a motor design combining two previously independent motors (motor of main lens and of wide-angle lens), to reduce interior space. The innovations together enable an ultra-thin 5.75mm lens, facilitating powerful zoom capability in a comfortably-sized device. To ensure the quality of long-distance zoom photography, the Reno 10x Zoom also utilizes a dual OIS design in its primary and telephoto lenses to mitigate device vibration.

The Reno series comes equipped with Sony's 48MP IMX586 sensor, making it easy for anyone to capture professional-grade night shots. Furthermore, the all-new Ultra Night Mode 2.0 elevates the clarity and brightness of images through composite multi-frame noise reduction and multi-frame HDR technology. This allows the Reno series to process faces and backgrounds separately to offer optimized skin-tone effects and 

The newly launched OPPO Reno 10x Zoom in Ocean Green and Jet Black

                                                  The newly launched OPPO Reno 10x Zoom

achieve pictures that are more realistic. Reno 10x Zoom also boasts 4K UHD video recording at 60fps, complete with both optical and electronic image stabilization.

Advanced hardware and software that deliver powerful performance

The OPPO Reno 10x Zoom is powered by Qualcomm’s Snapdragon 855 mobile platform, 8GB+256GB storage, and a 4,065mAh battery, which together drive an outstanding high-performance user experience. The Reno 10x Zoom edition also comes equipped with the new VOOC 3.0 fast-charging technology, which allows low-voltage fast charging while gaming or streaming video, without emitting excess heat or limiting performance.

The Reno series features a proprietary system-level optimization solution, Hyper Boost 2.0, developed independently by OPPO. Hyper Boost 2.0 includes three separate modules, Game Boost, System Boost, and App Boost, which provide significant improvements to gaming performance, system speed, and app opening speed, respectively. All Reno series models run on the new ColorOS 6, which is perfectly designed for use on borderless displays and provides a more immersive and balanced user experience via customized UI layout, colors, fonts, and other key features.

Dolby Atmos and incredible new audio mobile enhancements provide the Reno series with the bigger, better sound on the go you’ve always wanted. Equipped with stereo speakers, three microphones for stereo sound pick-up, NFC function and other hardware accessories, the OPPO Reno series delivers an elevated experience to consumers around the world.

The price of OPPO Reno (standard version) is RM1,999 while the price of OPPO Reno 10x Zoom will be RM3,399. OPPO Reno (standard version) will start selling tomorrow (28 May 2019) at OPPO Concept Store, OPPO Official dealer stores; and online at OPPO Official Website, e-commerce partners’ store at Lazada or Shopee as well as with the smartphone’s partners telco partners, namely Celcom, Digi and Maxis.

Customers may place their pre-order for the OPPO Reno 10x zoom starting from 27th May, 1PM to 17th June 2019 and will stand a chance to receive additional pre-order gifts worth up to RM877 (Smartphone Gimbal Stabilizer worth RM599; extended one-year warranty and screen protection warranty worth RM139 each). The pre-order 

 Owen Yap, OPPO Reno 10x Zoom Explorer

platform will be at OPPO Concept Store, OPPO Official dealer stores or online at OPPO Official Website, e-commerce partners’ store at Lazada or Shopee. Pre-order customers may collect their phone from 18th June onwards.

For more information on the OPPO products, kindly refer to:

OPPO Official Website:	www.oppo.com/my/
OPPO Official Facebook Page:	https://www.facebook.com/malaysiaoppo/
OPPO Official Online Store:	https://www.oppo.com.my/categories/Smart-Phones/4
OPPO Official Lazada Store:	https://www.lazada.com.my/shop/oppo-electronics/
OPPO Official Shopee Store:	https://shopee.com.my/oppo.os

About OPPO

OPPO is a leading global smart device brand. Since launching its first smartphone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the synergy of aesthetic satisfaction and innovative technology, Today, OPPO provides customers with a wide range of smart devices spearheaded by the Find and Reno series, ColorOS operating system, as well as internet services such as OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 research institutes and 4 R&D centers worldwide and an international design center in London, OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.