· Lazada Malaysia saw 97% growth
in the number of sellers onboarded since September 2018
· States showing highest YOY
increase of sellers are Kelantan, Labuan and Kedah
· WECOMMERCE 2019 leadership
summit to accelerate progress of digital businesses and build sustainable
eCommerce ecosystem through business matching; showcase New Retail concepts
Leo Chow, Chief Executive Officer, Lazada Malaysia Lazada Malaysia welcoming participants and guests to the
Lazada WECOMMERCE 2019 leadership summit.
KUALA LUMPUR, 8 October 2019 – Lazada Malaysia’s annual flagship seller summit returned this
year as WECOMMERCE 2019, as the nation’s leading eCommerce platform reported a
staggering 97% growth in new sellers on the platform since Lazada’s last seller
conference in September 2018, with the highest growth seen from Kelantan
(137%), Labuan (121%) and Kedah (116%).The one-day
summit was held at the Malaysia International Trade and Exhibition Centre
(MITEC) and attended by over 2,000 participants. The launch of WECOMMERCE 2019
was officiated by Pierre Poignant, Chief Executive Officer of Lazada Group.
Pierre Poignant, Chief Executive Officer, Lazada Group giving the opening speech at the Lazada
WECOMMMERCE 2019 leadership summit.
The summit
brought together retail and eCommerce experts, global traders, sellers and entrepreneurs
around the region to share best practices, upskill themselves through analytic
tools and training, network for business matching opportunities and discover
New Retail concepts to stay ahead of the ever-evolving consumer demands.Participants met
with traders and suppliers from ASEAN, China, Japan, Australia and New Zealand
to discuss their business needs, saw sneak peeks of upcoming outfits from
Malaysian designers, previewed make-up through Augmented Reality mirrors, and
also shopped for their favourite snacks at a futuristic cashless mart among
other activities.
Sam Kon, CEO of Beyond Infinity
Consultancy, Former Partner of Electrical Shop sharing his
personal experience as a seller with Lazada during his presentation, The Business of Selling: Preserving Heritage
and Building an e-Commerce Legacy at the Lazada WECOMMMERCE 2019 leadership
summit.
As a lead up to WECOMMERCE and to support the fast-growing
number of sellers who are taking their first steps into the changing retail
landscape, Lazada has provided over 530 hours of face-to-face seller training across 132
sessions that were attended by over 7,000 sellers in the past year. “Lazada is
committed to uplifting communities through eCommerce by providing our sellers
with the best technology, tools and knowledge to accelerate the growth of their
businesses and the digital economy. We believe that by creating opportunities and
reducing barriers for businesses to flourish, we can build a robust eCommerce
ecosystem for the future,” said Leo Chow, Chief Executive Officer, Lazada
Malaysia.
left to right) Diana Boo, Chief Marketing
Officer, Lazada Malaysia; Leo Chow, Chief Executive Officer, Lazada
Malaysia; Lazada seller Afifah
Ramlee (Tudung Murah); Lazada seller Satish Raguchandran (Russell Taylors);
Lazada seller Chun Siew (Pherotools);
Pierre Poignant, Chief Executive Officer, Lazada Group; Lazada sellers Brijesh Ratnani and his siblings Rishi
Ratnani, Kanchan Ratnani and Vandana Ratnani (Rams Home Decor); Shah Suriye Ruben, Senior Vice President, Lazada Malaysia
and Kevin Lee, Chief Business Officer, Lazada Malaysia at the
launch of the Lazada WECOMMERCE 2019
leadership summit.
“Good partnerships
and technological innovations are often the catalysts of successful businesses
and retail trends, which is why we are introducing Business Matching to boost
resources available to Malaysian digital entrepreneurs, as well as showcasing
Lazada’s capabilities in tech for a glimpse into the future of eCommerce selling
and buying,” Chow elaborated. In building a conducive and diverse seller
community across the nation, Lazada also developed an official seller community on Facebook, which
has also become increasingly active, seeing close to 80% more members joining
since September last year. As the number of sellers continue to multiply, along
with new eCommerce features and initiatives, the Facebook group has become
almost self-sufficient with
: Kevin Lee, Chief Business Officer, Lazada Malaysia addressing the media at the
press conference for the Lazada WECOMMERCE 2019 leadership summit
sellers exchanging experiences, sharing knowledge and
best practices and has become less dependent on the eCommerce platform’s
community managers, as they spearhead their own expansion into the local
eCommerce space. With a reduction in enquiries directed towards Lazada,
the seller community exemplifies the growing empowerment that we have enabled,
as sellers embrace our platform and pave their own successful journey on the
backbone of our industry-leading logistics, payments and fulfilment solutions. Building on this
success, Lazada is actively championing initiatives and innovating ways to
engage with consumers. This year, WECOMMERCE 2019 themed “Reinventing
eCommerce” is about creating sustainability and future-proofing the digital
economy. Lazada Malaysia entered a partnership with the
Ministry of Domestic Trade and Consumer Affairs (MDTCA) in August this year
that will see a rollout of new trade activities and training programs to
increase the adoption of eCommerce amongst local SMEs, and support the
Government’s “Buy Malaysian” campaign.
Business
Matching
Tapping into
Lazada’s extensive global crossborder network, Lazada is able to connect
Malaysian entrepreneurs with traders and manufacturers. This helps sellers
become more competitive and decreases product saturation in the market by
offering consumers more assortment and value for their ringgit. Direct access
to traders creates more diversity in price points as cost is reduced by
removing intermediaries. Business matching also allows Malaysian sellers to
build their own brands by getting unique products of their own design made by
manufacturers. As more relationships are built, a community is formed, and
creates networks teeming with opportunities along supply chain for eCommerce
supplying industries.
New Retail
WECOMMERCE 2019 showcased
concepts of what selling and shopping could look like in the future, enabled by
Lazada through its Alibaba-backed tech capabilities. New retail provides new
ways for sellers to engage with audience, through integrated offline to online
capabilities to create new experiences for customers. eCommerce should not be
seen as a threat to brick-and-mortar, but can bring both worlds together
through Shoppertainment and cashless solutions. New Retail also explores more
tangible ways for consumers to "experience" products, and therefore
giving them greater confidence and information to make their purchase. This
also helps build loyalty towards brands and sellers as this “first-hand”
experience creates trust.
WECOMMERCE 2019 aims
to bring the right partners and channels together. Local retail and eCommerce
experts, as well as Lazada partners across the region, shared best practices
and engaged in business matching opportunities during the summit. More than 2,000
attendees with over 100 Lazada partners and renowned industry expert speakers took
part in the event.
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