Kuala Lumpur, 30 October - Homegrown and leading lifestyle e-wallet Boost introduced
three new and upgraded features - BoostUP, its new rewards programme, CashUp, a
new savings feature for online shopping and UnionPay QR, which allows users to use their
Boost e-wallets at UnionPay International (UPI) merchants nationwide and soon globally.
The new features will give everyone a better reason to go cashless and seamlessly
transact while enjoying a more rewarding cashless experience.
"Today is an important day for us as it sets the tone for the next phase of Boost. We are making our famous Shake Rewards even more rewarding. BoostUP is designed to gift loyal users a more comprehensive and exciting set of prizes, unforgettable lifestyle experiences on top of cashback. "CashUp is a new savings feature that gives a boost to the online shopping experience, where users can automatically enjoy cashback from our online retail partners. Both BoostUP and CashUp function on a simple mechanism where the more you perform transactions with Boost, the more rewards you earn all while providing users with a safe and convenient way to transact.
"The UnionPay QR payment service, on the other hand, is a new feature that will give consumers more options and greater accessibility to go cashless with ease in Malaysia and soon at 11 million UnionPay QR merchants across 31 countries. This will hopefully further encourage new and existing users to make going cashless a natural part of their daily lifestyle," said Mohd Khairil Abdullah, CEO of Boost. Boost e-wallet started 2 years ago with an aim to revolutionize the way Malaysians transact daily and to solve cash-related pain points consumers experience everydya. Fast forward to today, Boost has achieved many significant milestones - from enabling users to pay for on-street and gated parking, utility bills, buy pre-paid top-ups, order food delivery and roadside assistant services, book and purchase public transport tickets, make e-donations as well as provide micro-financing and micro-insurance solutions to merchants. It has also powered 24 cashless campuses and 120 religious institutions across the country. To date, it has over 4.8 million users with the widest nationwide coverage of around 115,000 merchants.
The three new upgraded features are:
1. BoostUP - Stepping up from the much-loved Shake Rewards, BoostUP is a rewards programme that will now allow users to enjoy more exciting rewards starting l November. Just by performing regular daily transactions, users can earn coins and Shake rewards. The Shake rewards are now bigger and better in which users can get extra coins, exciting
"Today is an important day for us as it sets the tone for the next phase of Boost. We are making our famous Shake Rewards even more rewarding. BoostUP is designed to gift loyal users a more comprehensive and exciting set of prizes, unforgettable lifestyle experiences on top of cashback. "CashUp is a new savings feature that gives a boost to the online shopping experience, where users can automatically enjoy cashback from our online retail partners. Both BoostUP and CashUp function on a simple mechanism where the more you perform transactions with Boost, the more rewards you earn all while providing users with a safe and convenient way to transact.
"The UnionPay QR payment service, on the other hand, is a new feature that will give consumers more options and greater accessibility to go cashless with ease in Malaysia and soon at 11 million UnionPay QR merchants across 31 countries. This will hopefully further encourage new and existing users to make going cashless a natural part of their daily lifestyle," said Mohd Khairil Abdullah, CEO of Boost. Boost e-wallet started 2 years ago with an aim to revolutionize the way Malaysians transact daily and to solve cash-related pain points consumers experience everydya. Fast forward to today, Boost has achieved many significant milestones - from enabling users to pay for on-street and gated parking, utility bills, buy pre-paid top-ups, order food delivery and roadside assistant services, book and purchase public transport tickets, make e-donations as well as provide micro-financing and micro-insurance solutions to merchants. It has also powered 24 cashless campuses and 120 religious institutions across the country. To date, it has over 4.8 million users with the widest nationwide coverage of around 115,000 merchants.
The three new upgraded features are:
1. BoostUP - Stepping up from the much-loved Shake Rewards, BoostUP is a rewards programme that will now allow users to enjoy more exciting rewards starting l November. Just by performing regular daily transactions, users can earn coins and Shake rewards. The Shake rewards are now bigger and better in which users can get extra coins, exciting
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