OPPO Continues Growth Momentum in Malaysia with the launch of Reno2 series OPPO is expanding two brand new flagship stores at The Garden Mall and Pavilion, set to bring consumers more premium brand experience

(L-R) Jacky, Senheng Electronic Manager, Roy Digi Malaysia, Edwin Tech, Maxis Channel Head, Nikki Chen, Marketing Director OPPO Malaysia, Jam Hsiao, OPPO  Reno2 Series Ambassador, Garry Gong, CEO of OPPO Malaysia, Neelofa, OPPO Reno2 Series Ambassador, Ray Wong, Product Specialist OPPO Malaysia, Kelvin Chin, Head of Consumer Postpaid Celcom, Terrence, Head of Device Ranging Umobile and Tommy, Sales Director, 

October 15, 2019, Kuala Lumpur, Malaysia – OPPO, the leading global smartphone brand, today launched the new Reno2 Series in Malaysia at Nexus Connexion. The series which comprises of Reno2 and Reno2 F will aim to redraw creative boundaries for Malaysians with their many photography and videography enhancing features.  Nikki Chen, Marketing Director at OPPO Malaysia said: “In a short span of 5 years in Malaysia and 10 years of being in the international market, OPPO has become a household smartphone brand and has established itself to become a consumer favourite brand with close to 4.4 million OPPO users in Malaysia. Therefore, we have streamlined our product line to the all-round entertainment A Series 2020, the creative Reno Series and the premium FIND Series. Each series speaks for itself addressing the real needs of consumers. Of which, the Reno Series is based out of the popular F and R Series, aspiring to offer a more fashionable design and powerful imaging technology.” 

                 Reno2 Series Ambassador Neelofa, poses with latest OPPO Reno2 at the launch event.

According to the latest report from Canalys, OPPO has successfully retained its position as the second highest smartphone brand in Malaysia for four consecutive quarters since Q3 2018. OPPO has also recorded 23% increases in shipment volume compared to the last year, making them the second fastest growing smartphone brand in Malaysia among other competing brands. OPPO has also captured a 20% market share as the second highest in the Malaysian smartphone industry with a 7% increase in growth as compared to last year. 

                     The OPPO Reno2 with its polished exterior on display during the launch event.

“While we’re very grateful for our achievement, we are also not stopping at our commitment in delivering our best service to our consumers. In order to provide a more high quality service to all our users, we are delighted to announce the expansion of our retail-ends: Two brand new flagship stores will be introduced at The Garden Mall and Pavilion respectively, as part of our continued efforts to bring excellent and premium user experience to all our customers.’’ continued Nikki Chen.

Advanced Camera Tech Unleashes User Creativity

OPPO is dedicated to pushing the boundaries of mobile photography. The Reno2 will come equipped with four cameras that provide a full focal length imaging system; offering a 5x Hybrid Zoom, Ultra-Wide Angle lens and more. Three lenses of varying focal lengths work in unison to create a unique 5x Hybrid Zoom effect from the ultra-wide-angle to telephoto, which also fuses image technology to ensure a smooth, seamless zoom transition. This means crisp, ultra-high-quality imaging in long-distance scenarios; like presentations where textual information needs to be seen, or at a concert when users want to capture a clear picture of on-stage performers. The Ultra-Wide Angle lens feature provides an impressive 116° perspective, bringing out even more different images and photo themes. Users can now shoot vast and boundless landscapes day or night, and even in small or confined spaces, demonstrating the handset’s exceptional performance regardless of the subject or environment.

Ray Wong, Product Manager Malaysia, talks about the advanced features of the OPPO Reno2

With a 48MP primary lens equipped with Optical Image Stabilization, F1.7 aperture, and a 1/2-inch sensor along with Quad Bayer technology, Reno2 can achieve better performance in low light. The Reno2 Series’ Ultra Dark Mode covers an entire range of different night scenes via a powerful NPU, and OPPO fine-tuned algorithms. Even if light levels measure below 1 lux, it elevates your photos beyond naked eye through hardware network-optimized AI noise reduction. Meanwhile, software dynamic exposure adjustments also secure optimal picture brightness allowing you to reveal objects in the night with the use of a built-in NPU speeding up picture processing. While the naked human eye can't penetrate darkness, with Reno2 now users can capture stunning scenes such as fireflies at night and candlelight dinners. 

(L-R) Jacky, Senheng Electronic Manager; Roy Digi Malaysia; Edwin Teoh, Maxis Channel Head; Nikki Chen, Marketing Director OPPO Malaysia; Jam Hsiao, OPPO Reno2 Series Ambassador; Garry Gong, CEO of OPPO Malaysia; Neelofa, OPPO Reno2 Series Ambassador; Ray Wong, Product Specialist OPPO Malaysia; Kelvin Chin, Head of Consumer Postpaid Celcom; Terrence, Head of Device Ranging Umobile; and Tommy, Sales Director

But a single photo can't tell a whole story, and with social media users increasingly shooting video, OPPO is paying more attention to Videography than before. OPPO’s industry-leading Ultra Steady Video Mode technology ups the stability of videos, enabling users to capture steady videos while running, skiing, skateboarding, cycling, and more. It’s achieved through an IMU measuring device with a high sampling rate and a hull sensor, equipped with Electronic Image Stabilization and Optical Image Stabilization. These compensate users’ shaky shots more accurately, and together with a 60fps frame rate, enhance image stabilization, fluency, and overall image quality. 

User-centric design combines practicality with style

The Reno2 is also equipped with a 6.5” AMOLED screen, 2400x1080 resolution, and a screen-to-body ratio of 93.1%, made from durable 6th Generation Corning^® Gorilla^® Glass. The Reno2 F feature a slightly smaller 6.5’’ AMOLED screen, with 2340x1080 resolution, and a screen-to-body ratio of 91.1%, made from toughened 5th Generation Corning^® Gorilla^® Glass. The Reno2 comes with the improved Sunlight AMOLED Screen, which offers sufficient brightness even in bright outdoor environments while extending screen service life by 50% and reducing power consumption by 6%. The Reno2 comes with a Shark fin Pop-up Camera, which supports an ultra-clear backlit shots and all-new AI Beauty Mode while the Reno2 F feature a 16MP pop-up front camera featuring an Atmosphere Light. The Reno2 series feature seamless, one-piece curved bodies, and with the use of three-layer stripping technology, OPPO has achieved a glossier, multi-toned look that shows off different color shades from different angles. This creation of a varying and dynamic aesthetics contrasts the Reno series, which conveyed a more reserved, static design. They feature rear cameras that remain hidden under the back cover, which itself is made from durable 5th Generation Corning^® Gorilla^® Glass. 

The OPPO Reno2 Series “Twilight Mist” color way takes influence from the mesmerizing beauty of nature. Using sophisticated manufacturing techniques, deep hues combine with dream-like neon  detail for a graceful, iridescent color that moves in a different light. For Luminous Black, the light-emitting area employs a roll-processed uneven nano-texture, which achieves an illuminating effect when viewed from a specific angle. The use of the Ribbon Transfer 2.0 process produces a unique color gradient effect which is superimposed over the illuminated texture, which is exclusive to the OPPO Reno2 series. The gradual illumination effect causes the black color to change brightness levels when viewed from different angles, similar to varying depths of water and representing the mysterious beauty of the deep sea.

 Cutting-edge hardware and software that delivers superb performance

The Reno2 Series is powered by ColorOS 6.1, running on the latest version of Android Pie 9.0, featuring a smoother and more enjoyable user experience. It provides a brand-new visual experience, including wallpaper designs that better match the phone’s exterior design. Light, elegant, and borderless gradient colors are used to replace the previously used large-area color blocks, and new gestures to manage navigation make the phone more comfortable to operate with a single hand. 

This Reno2 series offers a complete gaming experience, with optimized features like Touch Boost 2.0, Frame Boost 2.0 and Game Space. Touch Boost 2.0 helps users avoid common pitfalls of running hardcore titles while Frame Boost 2.0 analyses the status of mobile performance so that frame rate and stability will be adjusted to prioritize a first-class gaming experience. Frame Boost 2.0 will also allocate resources to avoid the consumption of too much power and the heating of the phone. What’s more, Game Space collectively manages game apps to give users a distraction-free and more immersive gaming experience. Overall, the Reno2 Series has five-star gaming performance certification from TUV Rheinland, which tests the overall gaming performance of the phone from the screen, battery life, performance, and signal strength.

Also, OPPO has been concentrating on video content to deliver a more immersive experience together with the Reno2’s series’ high quality screen, Dolby Atmos^®, and Hi-Res Audio.  The OPPO Reno2 series features fast and safe VOOC Flash Charge 3.0 technology. This uses a new VFC algorithm, significantly shortening the final 10% of charging time by doubling the trickle charging speed. VOOC Flash Charge 3.0 combines with the Reno2 series’ 4,000mAh (Typ) battery to provide users with a much longer-lasting battery.

OPPO Reno2 series pricing and sales

The OPPO Reno2 priced at RM2,299 while the Reno2 F is priced at RM1,599. Consumers may start pre-order them untill 25th October at every OPPO Concept Store, OPPO Official dealer stores or online at OPPO Official Website, e-commerce partners’ store at Lazada or Shopee; and OPPO Chainstore partners Senheng, senQ, and DirectD. Pre-order customers may receive OPPO one year Screen Protection Warranty and OPPO Reno exclusive bag with total worth of RM318.

OPPO Reno2 will go on sale on 26th October and onwards at every OPPO Concept Store, OPPO Official dealer stores or online at OPPO Official Website, e-commerce partners’ store at Lazada or Shopee; telco partners namely Celcom Digi Maxis, and OPPO Chainstore partners Senheng, senQ, and DirectD. OPPO customers are now able to enjoy a new OPPO Reno2 at 0% interest up to 24 months. Please stay tuned for more exciting announcement. 

About OPPO

OPPO is a leading global smart device brand. Since launching its first smartphone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the synergy of aesthetic satisfaction and innovative technology, Today, OPPO provides customers with a wide range of smart devices spearheaded by the Find and Reno series, ColorOS operating system, as well as internet services such as OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 research institutes and 4 R&D centers worldwide and an international design center in London, OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.

Specifications	OPPO Reno2	Reno2 F
Dimensions	160mm x 74.3mm x 9.5mm	161.8mm x 75.8mm x 8.67mm
Screen	6.5 Full AMOLED Screen (20:9) Front: 6th Generation Corning® Gorilla® Glass Back: 5th Generation Corning® Gorilla® Glass	6.5 Full AMOLED Screen (19.5:9) 5th Generation Corning® Gorilla® Glass (front & back)
Color	Luminous Black/Sunset Pink	Sky White/ Lake Green
Lift Type	Shark Fin Pop Up camera	Vertical structure camera
Platform	Snapdragon 730G	MTK P70
Rear Quad  Camera	Quad camera setup:  48MP (IMX586+OIS+EIS)+ 13MP(telephoto) +8MP(wide angle) +2MP(Mono Lens) 5x Hybrid Zoom + 20x Digital Zoom Ultra Dark Mode Ultra Steady Video	Quad camera setup: 48MP(GM1+EIS)+8MP(wide angle) +2MP(Mono Lens) +2MP(Portrait Lens) Ultra Night Mode 2.0
Front Camera	16MP + Soft Front Light.   AI Beauty Mode.	16MP + Atmosphere Light. AI Beauty Mode
Core Hardware	RAM: 8GB ROM: 256GB BAT: 4,000mAh(typ)	RAM:8GB ROM: 128GB BAT: 4,000mAh(typ)