L-R: Tan Zhi Xian, Digital Strategist, NoStyleLimit (RYZ and Huitieme), Melissa Thing, Digital Marketing E-Commerce Manager, Realme, Samantha Quek Zhi Jia, Brand Account Manager, NoStyleLimit (RYZ and Huitieme), Premaloshini Supramaniam, Public Relation Strategist, NoStyleLimit (RYZ and Huitieme), Chris Leow Kean Tat, Director of E-Commerce Viewnet, Diana Boo, Chief Marketing Officer, Lazada Malaysia, Kevin Lee, Chief Business Officer, Lazada Malaysia, Amy Hoo, Senior Manager of Marketing, Sunway Malls, Gary Chee, E-Commerce Division Head, Senheng, Michael Wong, General Manager, King Koil, Edward Tan Eu Jin, Senior Retail Manager, Skechers and Matthew Lew Weng Hong, E-Commerce Executive Skechers at the Lazada's 12.12
- For the first time, Lazada Wallet can be used as a payment method at selected physical brand partner stores, showcasing the capabilities of Lazada Wallet.
- Lazada shoppers can enjoy unbelievable offers up to 90% off from 12 of our brand partners when visiting their offline stores located in Sunway Pyramid, Pavilion, Low Yat, Sunway Velocity, Lot 10 and more.
- New Retail features provide exciting experiences for both shoppers and sellers, increasing traffic through new formats and channels.
- 12.12 campaign showcases convergence of bricks and clicks integration and the potential of eCommerce to help businesses grow offline.
KUALA LUMPUR, 5 December 2019 – Leading eCommerce platform Lazada Malaysia brings together offline and online shopping this festive season, when the Lazada Wallet goes offline during the Lazada 12.12 Grand Year End Sale. From 12 to 13 December 2019, Lazada shoppers can use their Lazada Wallet to purchase brand cash vouchers at reduced rates of at least 50% off to enjoy exclusive discounts when using the vouchers to pay for purchases at selected LazMall brand partner physical stores from 14 to 15 December 2019. Use the Lazada Wallet to pay the remaining balance in these partner locations within the Klang Valley and enjoy an additional 12% discount on top of the already low price “At Lazada, we are committed to delighting our customers through New Retail and new experiences, while also bringing more value to our brands and sellers as the trusted eCommerce partner. By expanding the parameters of the Lazada Wallet to offline stores, we are able to showcase our tech and payment capabilities. With this initiative, we’re highlighting the convergence of bricks and clicks in helping brands grow both aspects of their business, by driving online traffic offline,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.
L-R: Kevin Lee, Chief Business Officer, Lazada Malaysia, and Diana Boo, Chief Marketing Officer, Lazada Malaysia, officiating the launch of Lazada's 12.12 Grand Year End Sale.
The online to offline Lazada Wallet initiative this 12.12 is a showcase of Lazada’s New Retail innovations, which provides a glimpse into the possibilities of what the future of retail can hold for sellers and consumers. New Retail features provide exciting experiences for shoppers and sellers, by increasing traffic through new formats and channels. The integration of Lazada Wallet on both online and offline channels highlights the potential of eCommerce in helping businesses expand their reach, while allowing brands and sellers to generate awareness for their businesses.
Use Lazada Wallet offline to take advantage of the year’s CRAZIEST deals!
Customers can enjoy unbelievable offers up to 90% off from 12 of our brand partners when visiting their offline stores located in Sunway Pyramid, Pavilion, Low Yat, Sunway Velocity, Lot 10 and more! Simply:
- Buy a brand cash voucher at a reduced price of at least 50% via the Lazada app from 12 to 13 December 2019 using Lazada Wallet. Shoppers will receive an email and an app notification to confirm the voucher is theirs.
- Proceed to any of the brands’ selected offline stores on 14 and 15 December 2019, to shop for exclusive 12.12 products.
- Upon payment, shoppers will be provided with a QR code to be scanned with the Lazada app. A payment screen will appear and shoppers will need to enter the total amount due. Cash vouchers will be automatically applied, and the remaining payment will be displayed as the subtotal.
- By selecting “Pay Now” and using their Lazada Wallet to complete their purchase, shoppers will receive an additional 12% discount*.
- View deals and locations here.
Kevin Lee, Chief Business Officer, Lazada Malaysia introducing the new Online to Offline Lazada Wallet function for this year's Lazada 12.12 Grand Year
Discover more with refreshed Lazada app features during 12.12
Image Search The Image Search feature uses Artificial Intelligence to allow shoppers to make searches using a picture of an item they want, and the Lazada app will suggest similar items available on the platform. To use Image Search, simply tap the camera icon labelled “Scan” on the top left corner of the app, to snap a photo or select an image from the gallery. It’s that simple!
Be a Voucher Detective with Password Search Stay tuned to Hitz, ERA and MYfm from 12 to 14 December 2019 and listen for passwords to unlock more vouchers! Enter the password into the Lazada App search bar to collect your vouchers and redeem them from 12 to 14 December 2019.
LazLive Tune in to the 12.12 LazLive livestreams with over 200 sellers to experience their products ‘firsthand’ via the Lazada app. Search for ‘LazLive’ or access it through our Feed on our app to view the livestreams where viewers can redeem exclusive vouchers, win wallet rebates, comment and send emoticons. Exclusive products and deals only available during the livestreams can be added to cart from 1 December till 14 December 2019. Items in cart can be checked out from 12 to 14 December 2019.
Partner Offers Shop to give back with Hasbro
Pay it forward when you shop with Hasbro during this season of giving. Help grant a wish to an underprivileged child when you purchase any Hasbro product on LazMall. Spend a minimum of RM100 per transaction and Hasbro will donate a toy to a child in need.
Catch the 62nd GRAMMY Awards® live in Los Angeles with MasterCard
Record a 15-second video of yourself singing or lip-syncing to a GRAMMY® nominated song and mention "Shop on Lazada this 12.12 with Mastercard for priceless experience”. Post this video on your Instagram with the hashtag #LazadaxMastercard. Make sure to shop during the Lazada 12.12 Grand Year End Sale from 12 to 14 December with your Mastercard to be eligible! Winners will be announced on 16 December 2019.
About Lazada Group
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.
Appendix Lazada 12.12 Brand Partners
Carlo Rino, Xiaomi, Realme, Abbott – Pediasure®, Drypers, Watsons, Dyson, Reckitt Benckiser – Enfagrow, Nestlé, Senheng, Philips, L'Oreal Paris, Oppo, Bosch, Coocaa, LEGO®, HP®, Fonterra – AnmumTM, Universal Traveller, Clarks, Poney, ASUS, Samsung, Unilever, Reckitt Benckiser Health, Courts, P&G, Acer, Wyeth Nutrition – S26, Estée Lauder, Samsonite, Colgate-Palmolive, Tefal, Kimberly-Clark, MamyPoko, Gerber, Johnson & Johnson, Danone, VTech Toys, Bose®, Suunto®, Puma, Logitech, Panasonic, Reckitt Benckiser Home, Fitflop, Beiersdorf, Sports Direct, Fujifilm, Hada Labo, SHISEIDO., RYZ, Huitieme, Skechers, King Koil, Hansgrohe, Viewnet, Haagen-Dazs, Healthland, Cerruti 1881.
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