MIHAS 2019 OPENS ITS DOORS AND WELCOMES VISITORS TO THEIR BIGGEST EDITION YET

THURSDAY, 4 APRIL 2019, KUALA LUMPUR: The world’s largest halal trade fair, Malaysia

International Halal Showcase (MIHAS) 2019, organised by Malaysia External Trade Development

Corporation (MATRADE), returns for its 16th edition gathering the biggest congregation of halal

businesses to date. With over 1,000 booths displayed, MIHAS 2019 brings together buyers and

sellers from over 44 countries to Kuala Lumpur.

MIHAS 2019 plays an even bigger role for the growth of halal industry globally by highlighting

emerging halal sectors apart from Food & Beverages, such as Islamic Finance, Pharmaceutical,

Logistics, Cosmetics, Travel, Modest Fashion and eCommerce. According to MATRADE’s

Chairman Tan Sri Dr. Halim Mohammad, this strategic approach will strengthen the awareness

on the halal’s potential and its values to the economy to the world community.

“Malaysia boasts a comprehensive ecosystem for the Halal industry development. This includes

Halal certification systems, standards and regulations, infrastructures, incentives, human capital

and Islamic banking that is supported by effective frameworks from Governmental institutions.

This leads to a holistic Halal ecosystem and provides a great opportunity for us to market our local

halal brands globally,” he said.

Meanwhile, MATRADE’s Chief Executive Officer, Dato’ Wan Latiff Wan Musa mentioned, in

responding to the growing acceptance for Halal products and services, MATRADE uses MIHAS

as a means to include Malaysian companies into the global supply chain and for the world’s

businesses to collaborate with each other. “In enhancing the competitiveness of Malaysian

companies in international trade MATRADE will execute its initiatives to improve the companies

export readiness, strength in market orientation and industry engagement. MIHAS is a perfect

platform for us to address these,” Dato’ Wan Latiff said.

MIHAS 2019 is part of the Global Halal Summit (GHAS) launched today by YB Datuk Seri Dr.

Mujahid bin Yusof, Minister in the Prime Minister’s Department. The launch of GHAS marked opening of MIHAS 2019 and was attended by Dato’ Lokman Hakim Ali, Secretary General of
Ministry of International Trade & Industry (MITI), Datuk Haji Mohamad Nordin bin Ibrahim, Director

General of JAKIM, Tan Sri Dr. Halim Mohammad, Chairman of MATRADE, Datuk Dr. Afi-fi Al-
Akiti representing the Palace of Perak and Mr. Hairol Ariffein Sahari, Vice President of the Halal

Industry Development Corporation.
Since its inception in 2004, MIHAS has become an event for local and foreign businesses to thrive
in the Halal trade and to contribute significantly to the global Halal economy. This year, MIHAS
will take place from 3-6 April 2019 at MITEC and will feature an exhibition of halal products and
services from over 44 countries, global business matching programmes (International Sourcing
Programme, Hosted Buyer Programme and MIHAS Connect), conferences and seminars held in
conjunction with MIHAS, product launches and many more.

ABOUT MIHAS
The Malaysia International Halal Showcase is an annual dedicated halal trade show. The event
covers 7 industry sectors – Food & Beverage, Pharmaceuticals, Cosmetics, Islamic Finance, Logistics, Digital and E-Commerce, and Muslim-friendly Tourism. MIHAS 2019 will be held from
3-6 April 2019 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.

ABOUT MATRADE
Malaysia External Trade Promotion Corporation (MATRADE) is Malaysia’s national trade promotion agency under the Ministry of International Trade and Industry. MATRADE develops and promotes Malaysia’s global exports through its exporters development and export promotion