Running made fun at the Great Eastern LIVE GREAT Run 2019.

 The Great Eastern Live Great Run was flagged off by Chief Executive office of Great Eastern Life Malaysia, Dato Koh Yaw Hui , together with Board go Directors 

KUALA LUMPUR, August 29, 2019 – The Great Eastern LIVE GREAT Run 2019 brought 14,000 eager runners to the Bukit Jalil National Stadium on 17 August, lighting up the iconic stadium for an evening of healthy fun and family-friendly excitement.

Currently in its eighth year, the Great Eastern LIVE GREAT Run was created to help Malaysians achieve their health goals by demonstrating that leading an active lifestyle can be an enjoyable and meaningful way to spend quality time with loved ones. True to that aim, the event returned this year with its two staple categories – the signature 12KM LIVE GREAT Run, and the fan favourite, the 5KM Triple Fun Run.

Spirits were high at the starting line when the event was officially flagged off by Dato Koh Yaw Hui, Chief Executive Officer of Great Eastern Life Malaysia, who was accompanied by the board of directors. 

The 12KM LIVE GREAT Run challenged seasoned runners who aimed to surpass their personal bests by putting their strength to the test, both mentally and physically. Muhaizar Mohamad emerged as champion in the Men’s Open category by completing the route in 42 minutes and 10 seconds, while Chooi Fern Loh clocked a time of 51 minutes and 35 seconds to win the Women’s Open category, which earned them both RM1,000 each.

The 5KM Triple Fun Run brought participants through three unique zones. The Triple Fun Run once again proved to be the favourite to many as they were showered with bubbles and foam in the Bubble Zone; soaked by water gun washdowns in the Water Zone; and covered by slime, a brand new element in the Colour Zone. 

The fun continued beyond the route at the LIVE GREAT Carnival, where exciting activities like big inflatables, classic carnival games, twinkling light tunnel, giant snow globe, and Insta-worthy photo spots thrilled the crowd. 

Participants and visitors alike also indulged in a host of local and international delicacies at the Carnival. In conjunction with Great Eastern Malaysia’s 111^th anniversary, food vouchers worth up to RM13.00 were offered to all, which enabled them to enjoy the wide selection of delicious food at only RM1.10! In addition, all Great Eastern Life policyholders enjoyed a special 10% discount at the Carnival, exclusive access to a Chillout Zone, as well as complimentary cold-pressed juice and salads.

The event was brought to a close with a mesmerising display of fireworks, lighting up the night sky over the bustling stadium grounds.

Organised by Great Eastern Life Malaysia, the Great Eastern LIVE GREAT Run has been held annually to popular acclaim with the support of its sponsors. This year, its official sponsors were Counterpain, New Balance, 3M Futuro, Yogood, Anlene, Garmin, Yakult, dahmakan, O’Briens, MyTOWN Shopping Centre, Himalaya Candy, Clear and 100 Plus.

The Great Eastern LIVE GREAT Run is one of the signature events under the Great Eastern LIVE GREAT Programme, the first integrated health and wellness initiative by an insurance company in the region. This holistic programme consists of five key components: Wellness Tools, Health Tips, Mobile Apps, Workshops and Events, and the LIVE GREAT Card, which provides exclusive health and wellness privileges at partner establishments nationwide.

About Great Eastern Life Assurance (Malaysia) Berhad (GELM) 

GELM began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited. The Malaysian operations were subsequently transferred to a locally incorporated public company, GELM under the Scheme of Transfer of Business. The Company was certified by The Malaysia Book of Records in 1998 as “The Oldest and Largest Life Insurer” in Malaysia. 

With more than a century of experience and solid financial foundation, GELM has RM81.2 billion in assets, over 3.0 million policies in force and a network of 19,000 agents nationwide as at 31 December 2018. To date, GELM has 21 branches nationwide and products include life insurance plans, investment-linked plans, mortgage protection, business protection, employee benefits, medical insurance and group health benefit schemes. GELM is a wholly-owned subsidiary of Great Eastern Holdings Limited and its ultimate holding company is Oversea-Chinese Banking Corporation Limited (OCBC). 

About Great Eastern Holdings Limited 

A market leader and a well-established trusted brand in Singapore and Malaysia, Great Eastern was founded in 1908. With S$85.0 billion in assets and over 4 million policyholders, it has three successful distribution channels – a tied agency force, bancassurance, and a financial advisory firm, Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei and has a presence in China as well as a representative office in Myanmar.

It was named Life Insurance Company of the Year at the Asia Insurance Industry Awards in 2011 and 2013 by Asia Insurance Review. The Great Eastern Life Assurance Company Limited and Great Eastern General Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by Standard and Poor's since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the largest private sector asset management companies in Southeast Asia. 

Great Eastern is a subsidiary of OCBC Bank, the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker. 

OCBC Bank’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include over 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and more than 100 branches and offices in Hong Kong, China and Macao under OCBC Wing Hang. 

For more information, please visit greateasternlife.com.