Kuala Lumpur, Malaysia, 10 July 2019 - TikTok, the world’s leading short video platform,
today hosted its first ever South East Asia Creators and Content Marketing Conference at
Marina Bay Sands, Singapore. The conference, titled REC reate, brought together around
300 creators and marketers from Malaysia and the rest of the region to connect and
collaborate to unleash a vast array of creative possibilities with TikTok.
Providing valuable insights into how creators and marketers can leverage the platform to
engage the highly sought-after demographic: Gen Z audiences, the conference featured a
series of keynote sessions and a panel by regional TikTok representatives, brand marketers
and creators to discuss the rise of short-form video content.
The in-depth keynote sessions which included, TikTok 101, Unlocking the TikTok Content
Generation Factory and TikTok Monetization Deep-Dive, shed light upon TikTok’s immense
potential in Malaysia and the rest of the region, and showcased how the platform can be
harnessed to build brands and businesses.
TikTok also hosted a panel discussion on the immense potential and effectiveness of
short-form video content with panelists from research and data consultancy, Kantar, global
media company, Mindshare, and TikTok content creator, Karina Boenardi. The event also
featured a talent showcase from one of TikTok Thailand’s most popular creator groups, Def-G.
South East Asia’s digital natives are among the most active on mobile, spending an average of
almost four hours across devices, according to latest studies. Across Malaysia and the rest of
South East Asia, TikTok provides easy-to-use video capturing and editing tools directly from
the smartphone, allowing the creation of a wide array of content that reflects the diversity of
the region.
Def-G Talent Showcase
“We’re noticing a steady increase in the consumption of short-form video content in Malaysia
and across the region, especially among Gen Z, 98% of which own a smartphone. Through
[REC]reate, we aim to arm both creators and marketers with the insights and the know-how
needed to connect with these valuable audiences,” said Lionel Sim, Senior Director, Global
Marketing - Business Solutions, TikTok Ads. “TikTok is thrilled with the turnout of this inaugural
event and we look forward to continue being an innovative and exciting vehicle for brands to
reach and connect with a wide and varied audience across South East Asia.”
Some of the most engaging content and campaigns created in Malaysia this year include
#BetterMeBetterInternet (74M views), #myearthhour2019 (5M views) and #experiencepenang
(22M views). Malaysia’s first brand campaign, #LightUpF11Pro was done in collaboration with
Oppo. Coinciding with the launch of their latest product, the F11 Pro, the campaign featured
custom interactive content via a hashtag challenge (over 9m total impressions).
“With a thriving community of content creators and brands excited to foray into short-form
video, we are delighted to be a part of the first South East Asia Creators and Content
Marketing Conference,” said Cheah Sheau Mei, User and Content Operations Manager, TikTok
Malaysia. “We look forward to bringing to life the learnings from this conference as we launch
more local partnerships and campaigns, making a significant investment towards the growth of
Malaysia’s creative economy.”
TikTok is available in over 150 countries and regions in 75 languages, with a robust localization
strategy to encourage users to create and interact with content relevant to local cultures and
trends. Download the TikTok app via iOS or Google Play.
About TikTok
TikTok is the world’s leading destination for short-form mobile videos. Our mission is to capture and
present the world's creativity, knowledge, and moments that matter, directly from the mobile phone.
TikTok enables everyone to be a creator and encourages users to share their passion and creative
expression through their videos. TikTok is based in Los Angeles, with global offices in London, Tokyo,
Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow. In early 2018, TikTok was one of
the most downloaded apps in the world. TikTok is available worldwide for iOS and Android.Visit
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