● Crunchy Oreo cookie coated with creamy Cadbury Dairy Milk Chocolate
● Creates a new eating experience with its creamy crunch texture
KUALA LUMPUR, 26 June 2019 —Oreo, the world’s leading biscuit brand under
confectionary powerhouse Mondelēz International, introduces its latest product variant to the
Malaysian market, the Oreo Chocolate Coated.
The new Oreo Chocolate Coated is a collaboration between Mondelēz International’s
two favourites brands, which are Oreo and Cadbury Dairy Milk. The iconic crunchy Oreo
cookie is coated with the smooth and creamy Cadbury Dairy Milk chocolate, creating a creamy
and crunchy texture, giving way to a more enhanced and indulgent eating experience.
Oreo Chocolate Coated also brings forth an all-new twist on the iconic “Twist, Lick,
Dunk” eating ritual. With the Oreo cookie being coated in Cadbury Dairy Milk chocolate, a
new eating ritual “Lick It, Crunch It” is introduced for the Oreo Chocolate Coated. Now, the
iconic cookie not only provides its loyal fans a new way to indulge in their favourite cookie, but
also challenges them to always be ready to try something new
Speaking at the launch of Oreo Chocolate Coated, Simon Crowther, Senior Marketing
Manager, Biscuits and Snacks (Malaysia, Singapore, Thailand), said “We wanted to create a
product that breaks free from the conventional mold of our other product variations, while still
ensuring that it is something our consumers would turn to whenever they feel in need of a
snack. As a brand that prides itself on its playfulness, we believe that the introduction of Oreo
Chocolate Coated will inspire our consumers to stay playful in their ways of coming up with
more creative and fun ways of indulging in the Oreo Chocolate Coated”.
This latest product variant first launched overseas in regions such as South Africa,
United Kingdom, United States of America, Australia and India and was very warmly received.
Made in Egypt, the Oreo Chocolate is now making its debut in the South East Asian market,
with Malaysia being the first to host a media launch.
The new Oreo Chocolate Coated is now available in chocolate aisles and checkout
counters, retailing nationwide at RM2.70.
Mondelēz International leads the future of snacking with their tagline “Snacking Made Right” which aims to inspire consumers to snack right — with the right snacks, made the right
way, at the right moment. Mondelēz International believes in always thinking ahead by
innovating boldly with speed and excellence in order to ensure that they stay ahead of market
demand and their consumers.
About Oreo
Oreo is the world’s favourite cookie, enjoyed by families and friends in more than 100
countries around the world. Oreo is the best-selling biscuit of the 21st century with more than
$2 billion in global annual revenues. The Oreo cookie twist, lick and dunk ritual has become
the signature way to enjoy this iconic cookie for many different cultures around the
world. Oreo has a Facebook community of more than 36 million Oreo lovers around the
globe, representing 200+ countries and dozens of different languages. Oreo ranks among
the top five brand Facebook pages in the world. Oreo celebrated its 100th birthday on
March 6, 2012 and initiated the One Million Minutes of Bonding Moments campaign last
year.
About Mondelēz Malaysia
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in
approximately 160 countries around the world. With 2017 net revenues of approximately $26
billion, MDLZ is leading the future of snacking with iconic global and local brands such as
Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour
Patch Kids candy and Trident gum. Mondelēz International is a proud member of the
Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com
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