Kuala
Lumpur, April 30, 2019 – Ever wonder how
to have a glorious head of crowning glory without having to run to professional
salons all the time?
Now,
this is possible with the launch of Amino Mason hair care range in Malaysia
together with its exclusive retail partner Guardian Malaysia. A media launch
event was held at Eight Days Salon at Ikano Power Centre today to introduce the
Amino Mason brand to the media, key social media influencers and guests.
Hailing
from Japan, the Amino Mason ranked top-selling hair care brand in Japan, UK
& USA. Amidst a crowded market of
hair care products, Amino Mason is touted to be the 1st 100% natural
hair care brand made essentially from all-natural botanical, fruits and herbs
extract and also fortified with 18 Types of Super Amino Acids – all key to
cleanse, moisturise, protect and manage scalp and hair health.
According
to Joyce Lee, Marketing Director of Amino Mason Malaysia, the new hair care
range is very suitable for Malaysians.
“Due to hot and humid weather in Malaysia, hair gets dirty and oily
quickly, so regular washing is necessary and the usage of the right and
effective hair care make a huge difference.
Amino Mason products is PH-balanced, uses only natural ingredients such
as milk and pearl protein, raw silk, Manuka honey, natural oils from nuts which
is gentle and moisturises the scalp being free of paraben, silicon, sulfate or
any synthetic dyes and petroleum based surfactant,” explained Joyce.
Made
from original ingredients known as the “amino keratin”, the range comprises amino
acids, keratin and platinum dispensed in whipped cream consistency which works
by penetrating and reaching the cortex or the third layer of the hair
scalp. Since the amino acids and keratin reduced in molecular scale is
able to penetrate deep into the hair, the damaged hair is repaired more
effectively.
Once
amino acids and keratin are replenished, platinum is placed as a lid to seal
the surface and prevent discharge of proteins and moisture (damages). The
level of moisture and sensation are really different as it moisturizes to the
tip to achieve hair that is full of lustre and the fresh collagen with superior
moisture retention capacity and compatibility manages the scalp environment and
achieves hair that is moist and glossy to the tip.
The
unique Whipped Cream consistency achieved through Nano technology enables a low
molecular weight and ensures deep penetration into the scalp. The botanical
amino acid based surfactant and botanical cleansing ingredients froths up just
like whipped cream to protect hair from friction caused during shampooing while
gently washing off dirt and oil. Hence
the scalp is cleansed and hydrated properly.
At
the media event ,two Amino Mason Hair Care Range consisting of 8 different type
of products were launched.
The
Moist Hair Care Series with the bouquet of White Rose
consist of shampoo, treatment serum, pack mask, hair oil and night cream
made from milk infused with beauty essence from Manuka honey, mango oil, almond
oil & argan oil ,and blending of avocado & cherimoya.
The Moist series is recommended for those with dry to normal hair.
The
Smooth Hair Care Series with the bouquet of Peony Rose
consist of shampoo, treatment serum, pack mask and hair water made from
milk infused with beauty essence from Rose honey, Apricot, Pomegranate,
Rosemary & Lavender and blending of botanical fruits such as lemon &
raspberry. The Smooth series is recommended for those with normal to oily
hair.
Joyce
also recommends eating plenty of foods with vitamins, antioxidants, zinc,
calcium, iron, iodine, amino acids and poly-unsaturated
fatty acids. All these nutrients are key
to ensure one can maintain a healthy scalp and follicles which give good
quality hair strands.
The
Top 10 foods for healthy hair are:
v Salmon / Mackerel
o
Omega-3 fatty acids, Protein, Vitamin B12, Iron
v Dark green vegetables (Spinach, broccoli)
o
Vitamin A, Vitamin C, Iron , Calcium
v Beans
o
Protein, Iron, Zinc, Biotin
v Nuts
o
Brazil nuts (selenium)
o
Walnuts (zinc, alpha-linolenic acid)
o
Pecans, cashews, almonds (zinc)
v Poultry
o
Protein, Iron
v Eggs
o
Protein, biotin, vitamin B12
v Whole Grains
o
Zinc, iron, B vitamins
v Oysters
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